Sales management : a primer for frontier markets / Robert E. Hinson, Ogechi Adeola, Abednego Feehi Okoe Amartey.
Material type: TextPublication details: Charlotte, NC : IAP, c2019.Description: xii, 229 p. ; 25 cmISBN:- 9781641133463 (pbk.) :
- 658.81 23
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Books | Portsmouth Branch Library Reserved Cupboard | Non-fiction | 658.81 Hin (Browse shelf(Opens below)) | Available | PORT19120208 |
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658.8 Lur The prisoner and the penguin : | 658.804 Bre Business-to-business marketing / | 658.81 Cat Seven steps to success for sales managers : | 658.81 Hin Sales management : | 658.812 028 557 4 Tal Entity resolution and information quality / | 658.83 Kol Marketing research : | 658.83 Kol Marketing research for the tourism, hospitality and events industries / |
Includes bibliographical references.
An introduction to personal selling -- The personal selling process -- General sales management -- Developing sales forecasts -- Field sales management : organising the sales effort -- Sales force planning, recruitment and selection -- Sales training -- Sales force reward systems and compensation plans -- Information management and customer relationship management -- Leading the sales force -- Evaluating sales force performance -- Answers to one quick quiz.
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