Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
Material type: TextPublication details: Harlow England : Prentice Hall, c2009.Edition: 5th edDescription: xxxi, 614 p. : col. ill. ; 27 cmISBN:- 9780273716860 (pbk.) :
- 650.072 22
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Roseau Public Library General Stack | Non-fiction | 650.072 Sau (Browse shelf(Opens below)) | Available | ROSE18080260 |
Includes bibliographical references (p. 561-572) and index.
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
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